Alexander Kropivnitski

Pro Appliance Repair — Web Design Case Study

A different design language for the same category: bold gradients and an illustrated technician/van mascot instead of stock photography.

Built around a location-based service model, with review platform badges (Google, Yelp, Thumbtack) surfaced directly on the page rather than linked out.

Pro Appliance Repair — Web Design Case Study

What This Project Involved

Design and structural decisions behind the appliance repair site.

Illustrated brand identity

Custom mascot and van illustration in place of generic stock photos.

Embedded review proof

Google, Yelp, and Thumbtack ratings shown directly on-page, not just linked.

Residential service grid

Refrigerator, freezer, ice maker, and range repair laid out as a scannable grid.

Need Something Like This?

If you're in a similarly trust-sensitive or conversion-critical category and need a site built around how customers actually decide, get in touch.

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