E-E-A-T Guide for B2B and Service Businesses
E-E-A-T, Experience, Expertise, Authoritativeness, Trustworthiness, isn't a direct ranking factor, but it shapes the signals Google's systems actually evaluate.
For B2B and service businesses, this mostly comes down to proof, not claims.
Key Points
Named, real authorship
Content attributed to a real, identifiable person with a real background beats anonymous corporate copy.
Verifiable track record
Real case studies, named clients, and specific numbers, not vague claims of expertise.
Consistent entity signals
The same name, credentials, and links appearing consistently across the website and external profiles.
Original, first-hand content
Content that reflects direct experience, not a rewrite of what's already ranking.
Want This Applied to Your Site?
This is the general framework. Applying it to a specific website means real audit work, not a template.