Fractional CMO for B2B SaaS Startups
A Fractional CMO provides senior marketing leadership on a part-time basis, filling the gap between needing executive-level strategy and being able to justify a full-time CMO salary.
I work with a small number of companies at a time so each one gets real strategic attention, not a templated playbook.
SaaS marketing lives or dies on funnel clarity and the martech stack behind it. Most early-stage teams have the budget for growth channels but not the infrastructure to measure what's actually working.
What's Included
Fractional CMO work scoped specifically for b2b saas startups.
Marketing strategy and roadmap
A plan tied to revenue targets, not just brand awareness.
Team and agency management
Hands-on oversight of the people and vendors already in place.
Budget allocation
Deciding where marketing dollars actually move the needle.
Board and leadership reporting
Metrics leadership can act on, not vanity dashboards.
Common Questions
I bring general fractional cmo expertise to this vertical, applying the same evidence-based process used across every engagement, semantic research, competitive analysis, and validation before anything ships.
Project-based or retainer, depending on scope. Get in touch with what you need and I'll give you a straight answer, not a sales call.
Technical fixes and quick wins often show impact within 4-8 weeks. Content and authority-building strategies typically take 3-6 months to compound into meaningful growth.
Let's Talk
If you run a b2b saas startup business and need fractional cmo that's actually accountable to results, get in touch.