Alexander Kropivnitski

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By the Numbers

Key metrics from over a decade in digital marketing and web development.

25+

International Markets

150+

Projects Delivered

10+

Years Experience

98%

Client Retention

Core Capabilities

A comprehensive skill set spanning strategy, technology, and execution.

SEO & GEO

Technical SEO audits, content strategy, and generative engine optimization for AI-powered search.

Web Development

Full-stack applications with Next.js, React, TypeScript, and modern deployment pipelines.

Analytics

Custom dashboards, attribution modeling, and data-driven decision frameworks.

Tag Management

Server-side tagging, GTM, consent management, and privacy-first tracking architectures.

Marketing Automation

CRM integrations, email workflows, lead scoring, and lifecycle campaigns.

Privacy & Compliance

GDPR, CCPA, ePrivacy implementation with consent management platforms.

The best marketing doesn't feel like marketing. It feels like someone finally understood your problem and built the exact solution you needed.

Alexander Kropivnitski

Digital Marketing Strategist & Web Developer

Career Journey

Key milestones across digital marketing, technology, and leadership.

2024 — Present

Digital Nexus Strategy

Founded a consultancy focused on SEO, web development, and marketing technology for growth-stage companies.

2021 — 2024

Head of SEO & MarTech

Led a cross-functional team of 12, managing organic growth across 25 international markets.

2018 — 2021

Senior SEO Strategist

Built and executed enterprise SEO programs for e-commerce brands, driving 3x organic traffic growth.

2015 — 2018

Digital Marketing Analyst

Started in analytics, building dashboards and attribution models that informed multi-million dollar ad spend.

2014

First Line of Code

Discovered web development through building marketing landing pages. Self-taught HTML, CSS, JavaScript.

How I Work

A proven methodology refined over 150+ projects.

1

Discovery & Audit

Deep dive into your current setup — analytics, SEO, tech stack, competitors. I identify quick wins and long-term opportunities before writing a single line of code.

2

Strategy & Architecture

Define goals, KPIs, and technical approach. I create a detailed roadmap that aligns business objectives with implementation reality.

3

Build & Implement

Hands-on execution — whether it's building a website, setting up tracking, or creating content. I ship early and iterate based on real data.

4

Measure & Optimize

Track performance against KPIs, run experiments, and continuously improve. Data-driven iteration is what separates good results from great ones.

What Sets Me Apart

Technical Depth

I don't just strategize — I build. While most marketing consultants hand off technical work, I write code, configure servers, and deploy infrastructure myself.

This means faster execution, fewer misunderstandings between teams, and solutions that actually work in production — not just in slide decks.

Cross-Disciplinary Thinking

SEO, development, and analytics aren't separate disciplines — they're one system. I bring all three together to create solutions that compound.

A website built with SEO in mind from day one performs better than one that gets "SEO'd" after launch. An analytics setup designed alongside the UX captures better data.

Results, Not Reports

I focus on outcomes that move the business forward — revenue, qualified leads, market share — not vanity metrics like impressions or follower counts.

Every recommendation is tied to a measurable business impact. If I can't connect it to your bottom line, I won't waste your time with it.

Engagement Models

Flexible options to match your needs, timeline, and budget.

Audit & Strategy

$2,500one-time

Comprehensive audit of your current digital presence with an actionable roadmap.

Book a Call
  • Full SEO & technical audit
  • Analytics & tracking review
  • Competitor analysis
  • Prioritized action plan
  • 60-min strategy presentation
Popular

Monthly Retainer

$5,000/month

Ongoing execution — SEO, development, and analytics in one package.

Get Started
  • Everything in Audit & Strategy
  • Monthly SEO execution
  • Web development hours
  • Analytics & reporting
  • Bi-weekly strategy calls
  • Slack access for async support

Project-Based

Customper project

Fixed-scope engagements for website builds, migrations, or specific initiatives.

Discuss Your Project
  • Website builds (Next.js)
  • CMS setup & migration
  • Analytics implementation
  • MarTech stack setup
  • Dedicated project timeline

Frequently Asked Questions

Common questions about working together.

I've worked across e-commerce, SaaS, B2B services, media, and fintech. My approach is adaptable — the fundamentals of SEO, web performance, and data-driven marketing apply everywhere.

Both. I can embed into your existing team as a specialist, or handle the entire project independently. For larger engagements, I bring in trusted specialists from my network.

Typically within 1–2 weeks. I keep my client roster intentionally small to ensure quality and availability. Audit & Strategy engagements can usually start within a few days.

Next.js, React, TypeScript, Tailwind CSS for frontend. Node.js, PostgreSQL, Payload CMS for backend. Vercel for deployment. Google Tag Manager, GA4, BigQuery for analytics. But I'm tool-agnostic — I use what works best for your specific needs.

Yes. Every project includes 30 days of post-launch support. For ongoing work, the Monthly Retainer model provides continuous optimization, development, and strategic guidance.

We define KPIs together at the start — organic traffic, conversion rates, revenue from organic, page speed scores, lead volume. I set up dashboards so you can see progress in real-time, and we review metrics together on every call.

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Contact Me

Let's Connect

Available for consulting, projects, and strategic partnerships.