Fractional CMO for Ecommerce & DTC Brands
A Fractional CMO provides senior marketing leadership on a part-time basis, filling the gap between needing executive-level strategy and being able to justify a full-time CMO salary.
I work with a small number of companies at a time so each one gets real strategic attention, not a templated playbook.
Ecommerce SEO and performance marketing compound together, product page structure and technical SEO determine how efficiently paid spend converts.
What's Included
Fractional CMO work scoped specifically for ecommerce & dtc brands.
Marketing strategy and roadmap
A plan tied to revenue targets, not just brand awareness.
Team and agency management
Hands-on oversight of the people and vendors already in place.
Budget allocation
Deciding where marketing dollars actually move the needle.
Board and leadership reporting
Metrics leadership can act on, not vanity dashboards.
Common Questions
I bring general fractional cmo expertise to this vertical, applying the same evidence-based process used across every engagement, semantic research, competitive analysis, and validation before anything ships.
Project-based or retainer, depending on scope. Get in touch with what you need and I'll give you a straight answer, not a sales call.
Technical fixes and quick wins often show impact within 4-8 weeks. Content and authority-building strategies typically take 3-6 months to compound into meaningful growth.
Let's Talk
If you run a ecommerce & dtc brand business and need fractional cmo that's actually accountable to results, get in touch.