Technical SEO Checklist for B2B Websites
Most B2B technical SEO problems are invisible to the people who'd notice them: broken canonical tags, missing structured data, and slow Core Web Vitals rarely show up in a casual site review.
This is the baseline checklist worth running before any content or link-building work starts.
Key Points
Crawlability and indexability
Confirm robots.txt, sitemap.xml, and canonical tags aren't accidentally blocking real pages.
Core Web Vitals
LCP, INP, and CLS measured on real field data, not just a lab test.
Structured data
Organization, WebPage, and relevant schema types implemented and validated.
Duplicate content and thin pages
Pages with no unique value or search demand consolidated or removed, not left to dilute the site.
Want This Applied to Your Site?
This is the general framework. Applying it to a specific website means real audit work, not a template.